PRAM

Lunch ‘n Learn Teleseminar Focuses on Cause Marketing
The final in PRAM’s 2008 series of Lunch ‘n Learn teleseminars will focus on “Social and Cause Marketing: Creating Value, Building Relationships.”
Kristian Darigan, APR, of Cone, Inc.; Melanie Miller, APR, from the Sugar Association; and Cassandra Miranda, APR, from the American Heart Association, will discuss how nonprofits and associations are implementing social marketing and cause marketing campaigns to develop new relationships with key publics and encourage deeper engagement and loyalty. They’ll examine best practices and share how to apply these evolving techniques.
The seminar will be held from 11:30 a.m. to 1:30 p.m. on Friday, Nov. 21.
The Lunch ‘n Learn seminars are provided free of charge to PRAM members and Tulane students. The fee for non-members is $5.00. Participants are welcome to bring a lunch to the seminar. Tulane University’s School of Continuing Studies is co-sponsoring the series, and all sessions take place at its Biloxi campus located in Edgewater Mall.

Ed Schipul, of Schipul – the Web Marketing Company, presented the following presentation during a three-hour seminar to more than 70 PR professionals Nov. 10, 2008 in Gulfport, Miss.  The Mississippi Beach chapter of PRAM sponsored the seminar.

Weaving the Social Web - Social Media Marketing with a PR twist

View SlideShare presentation or Upload your own.

He also presented an abbreviated version of this presentation on Mobile Marketing during the lunch portion of the  meeting.

The Mobile Web for PR Pros

View SlideShare presentation or Upload your own. (tags: mobile web)

The Democratic presidential nominee Barack Obama bypasses the mass media and uses a text message to announce Joe Biden as his VP pick. Facebook now boasts 100 million active users. Technorati is tracking over 112 million blogs, and your boss is asking your opinion about starting one.
Confused by the ever-evolving social aspects to Web 2.0 and wondering about the role PR practitioners are playing in it? Then clear the afternoon of Monday, Nov. 10, on your calendar and plan to attend a half-day seminar sponsored by the Mississippi Beach chapter of the Public Relations Association of Mississippi.  “Weaving the Social Web” will follow the chapter’s regular luncheon meeting at the Great Southern Club, One Hancock Plaza in downtown Gulfport, Miss.
The seminar will be led by Ed Schipul, founder and chief executive officer of Schipul – The Web Marketing Company . His presentation will focus on how public relations professionals can adopt the latest technologies, such as RSS, blogs, podcasting, social networking sites and wikis, to engage in a conversation with their audiences and outpace the competition.
Seating is limited so please register today.  Simply download the registration form and mail it in to reserve your seat.

PRAM’s next Lunch ‘n Learn teleseminar will focus on “ROI and Proof-of-Performance Metrics That Demonstrate Success” Friday, Sept. 19, at Tulane University’s campus at Edgewater Mall in Biloxi. Attendance is free for PRAM members and Tulane students and only $5 for guests. We’ll start gathering at 11:30 a.m. and begin the teleseminar at noon, followed by a brief group discussion until 1:30 p.m. Attendees are welcome to bring their lunch to the brown-bag event. 

Speakers are Angela Jeffrey, APR, vice president, Editorial Research, VMS; David Kistle, senior vice president, Padilla Speer Beardsley; and David Rockland, Ph.D., partner, global director of research/chairman, Ketchum.  They’ll discuss how to define the right metrics, correlate media coverage to business outcomes and ROI (Return on Investment, Impressions and media Impact). Citing several white papers from the Institute for Public Relations’ Commission on Public Relations Measurement and Evaluation, this research-based session takes a laser-sharp approach to generating proof-of-performance and ROI metrics connecting media relations with business results through specific formulas, case studies and “how-to’s.”

The next Lunch ‘n Learn teleseminar will be “From Surviving to Thriving: Restoring Your Brand and Reputation in a Media-Centric World” on Friday, Aug. 15, 2008, at Tulane University’s campus at Edgewater Mall in Biloxi. Attendance is free for PRAM members and Tulane students and only $5 for guests. We’ll start gathering at 11:30 a.m. and begin the teleseminar at noon, followed by a brief group discussion until 1:30 p.m. Attendees are welcome to bring their lunch to the brown-bag event.

Speaker will be James E. Lee, senior vice president and chief public & consumer affairs officer, ChoicePoint.  In early 2005, ChoicePoint was known as a leader in providing information-based technology and tools to businesses, government agencies and nonprofit organizations. Virtually overnight, the company found itself nearly drowning in a tsunami of negative attention from the news media, public officials and consumer advocates, and labeled a “poster child for lax security.” Learn how ChoicePoint used strategic communications to reverse the tide, allowing the company to today be called a “role model” by many of its harshest critics and a “textbook example” of brand restoration by academic and professional researchers.

The Emerald Coast Public Relations Organization sponsors the 2008 Southern Public Relations Federation Conference July 27-29 in Sandestin, Fla. Registration is $275 for three days of incredible speakers, death-defying feats of PR excellence, and the information you need to make sense of the PR Circus!

Click here to go the official site for the 2008 Southern Public Relations Federation Conference.