ImPRessions newsletter, October 2008
Articles in the October newsletter include:
Representatives from Southern Miss and Tulane PR programs to speak at Oct. 6 meeting. 2008 scholarship recipients to be recognized.
Social media seminar, “Weaving the Social Web,” scheduled for Nov. 10.
School supply drive continues.
The Democratic presidential nominee Barack Obama bypasses the mass media and uses a text message to announce Joe Biden as his VP pick. Facebook now boasts 100 million active users. Technorati is tracking over 112 million blogs, and your boss is asking your opinion about starting one.
Confused by the ever-evolving social aspects to Web 2.0 and wondering about the role PR practitioners are playing in it? Then clear the afternoon of Monday, Nov. 10, on your calendar and plan to attend a half-day seminar sponsored by the Mississippi Beach chapter of the Public Relations Association of Mississippi. “Weaving the Social Web” will follow the chapter’s regular luncheon meeting at the Great Southern Club, One Hancock Plaza in downtown Gulfport, Miss.
The seminar will be led by Ed Schipul, founder and chief executive officer of Schipul – The Web Marketing Company . His presentation will focus on how public relations professionals can adopt the latest technologies, such as RSS, blogs, podcasting, social networking sites and wikis, to engage in a conversation with their audiences and outpace the competition.
Seating is limited so please register today. Simply download the registration form and mail it in to reserve your seat.
PRAM’s next Lunch ‘n Learn teleseminar will focus on “ROI and Proof-of-Performance Metrics That Demonstrate Success” Friday, Sept. 19, at Tulane University’s campus at Edgewater Mall in Biloxi. Attendance is free for PRAM members and Tulane students and only $5 for guests. We’ll start gathering at 11:30 a.m. and begin the teleseminar at noon, followed by a brief group discussion until 1:30 p.m. Attendees are welcome to bring their lunch to the brown-bag event.
Speakers are Angela Jeffrey, APR, vice president, Editorial Research, VMS; David Kistle, senior vice president, Padilla Speer Beardsley; and David Rockland, Ph.D., partner, global director of research/chairman, Ketchum. They’ll discuss how to define the right metrics, correlate media coverage to business outcomes and ROI (Return on Investment, Impressions and media Impact). Citing several white papers from the Institute for Public Relations’ Commission on Public Relations Measurement and Evaluation, this research-based session takes a laser-sharp approach to generating proof-of-performance and ROI metrics connecting media relations with business results through specific formulas, case studies and “how-to’s.”
ImPRessions newsletter, September 2008
Articles in the September issue include: