PRAM’s next Lunch ‘n Learn teleseminar will focus on “ROI and Proof-of-Performance Metrics That Demonstrate Success” Friday, Sept. 19, at Tulane University’s campus at Edgewater Mall in Biloxi. Attendance is free for PRAM members and Tulane students and only $5 for guests. We’ll start gathering at 11:30 a.m. and begin the teleseminar at noon, followed by a brief group discussion until 1:30 p.m. Attendees are welcome to bring their lunch to the brown-bag event.
Speakers are Angela Jeffrey, APR, vice president, Editorial Research, VMS; David Kistle, senior vice president, Padilla Speer Beardsley; and David Rockland, Ph.D., partner, global director of research/chairman, Ketchum. They’ll discuss how to define the right metrics, correlate media coverage to business outcomes and ROI (Return on Investment, Impressions and media Impact). Citing several white papers from the Institute for Public Relations’ Commission on Public Relations Measurement and Evaluation, this research-based session takes a laser-sharp approach to generating proof-of-performance and ROI metrics connecting media relations with business results through specific formulas, case studies and “how-to’s.”