PRAM

Lunch ‘n Learn Teleseminar Focuses on Cause Marketing
The final in PRAM’s 2008 series of Lunch ‘n Learn teleseminars will focus on “Social and Cause Marketing: Creating Value, Building Relationships.”
Kristian Darigan, APR, of Cone, Inc.; Melanie Miller, APR, from the Sugar Association; and Cassandra Miranda, APR, from the American Heart Association, will discuss how nonprofits and associations are implementing social marketing and cause marketing campaigns to develop new relationships with key publics and encourage deeper engagement and loyalty. They’ll examine best practices and share how to apply these evolving techniques.
The seminar will be held from 11:30 a.m. to 1:30 p.m. on Friday, Nov. 21.
The Lunch ‘n Learn seminars are provided free of charge to PRAM members and Tulane students. The fee for non-members is $5.00. Participants are welcome to bring a lunch to the seminar. Tulane University’s School of Continuing Studies is co-sponsoring the series, and all sessions take place at its Biloxi campus located in Edgewater Mall.

Ed Schipul, of Schipul – the Web Marketing Company, presented the following presentation during a three-hour seminar to more than 70 PR professionals Nov. 10, 2008 in Gulfport, Miss.  The Mississippi Beach chapter of PRAM sponsored the seminar.

Weaving the Social Web - Social Media Marketing with a PR twist

View SlideShare presentation or Upload your own.

He also presented an abbreviated version of this presentation on Mobile Marketing during the lunch portion of the  meeting.

The Mobile Web for PR Pros

View SlideShare presentation or Upload your own. (tags: mobile web)

The Democratic presidential nominee Barack Obama bypasses the mass media and uses a text message to announce Joe Biden as his VP pick. Facebook now boasts 100 million active users. Technorati is tracking over 112 million blogs, and your boss is asking your opinion about starting one.
Confused by the ever-evolving social aspects to Web 2.0 and wondering about the role PR practitioners are playing in it? Then clear the afternoon of Monday, Nov. 10, on your calendar and plan to attend a half-day seminar sponsored by the Mississippi Beach chapter of the Public Relations Association of Mississippi.  “Weaving the Social Web” will follow the chapter’s regular luncheon meeting at the Great Southern Club, One Hancock Plaza in downtown Gulfport, Miss.
The seminar will be led by Ed Schipul, founder and chief executive officer of Schipul – The Web Marketing Company . His presentation will focus on how public relations professionals can adopt the latest technologies, such as RSS, blogs, podcasting, social networking sites and wikis, to engage in a conversation with their audiences and outpace the competition.
Seating is limited so please register today.  Simply download the registration form and mail it in to reserve your seat.

PRAM’s next Lunch ‘n Learn teleseminar will focus on “ROI and Proof-of-Performance Metrics That Demonstrate Success” Friday, Sept. 19, at Tulane University’s campus at Edgewater Mall in Biloxi. Attendance is free for PRAM members and Tulane students and only $5 for guests. We’ll start gathering at 11:30 a.m. and begin the teleseminar at noon, followed by a brief group discussion until 1:30 p.m. Attendees are welcome to bring their lunch to the brown-bag event. 

Speakers are Angela Jeffrey, APR, vice president, Editorial Research, VMS; David Kistle, senior vice president, Padilla Speer Beardsley; and David Rockland, Ph.D., partner, global director of research/chairman, Ketchum.  They’ll discuss how to define the right metrics, correlate media coverage to business outcomes and ROI (Return on Investment, Impressions and media Impact). Citing several white papers from the Institute for Public Relations’ Commission on Public Relations Measurement and Evaluation, this research-based session takes a laser-sharp approach to generating proof-of-performance and ROI metrics connecting media relations with business results through specific formulas, case studies and “how-to’s.”

PRAM Announces Seminar Series

The Mississippi Beach chapter of the Public Relations Association of Mississippi (PRAM) is presenting a special series of seminars this year to expand professional development opportunities for PR students and communications professionals in south Mississippi.

PRAM’s Lunch ‘n Learn series addresses a variety of issues being faced by public relations practitioners, including branding, social media, and evaluation of communications efforts. The sessions use presentations recorded at an international conference on public relations last year. 

Tulane University’s School of Continuing Studies is co-sponsoring the series, and all sessions will take place at its Biloxi campus located in Edgewater Mall.  Each seminar will be held from 11:30 a.m. to 1:30 p.m. on a Friday.  The seminars are provided free of charge to PRAM members and Tulane students. The fee for non-members is $5.00. Participants are welcome to bring a lunch to the seminar. 

The next seminar, “The Importance of Protecting Your Brand,” will be held Friday, March 28.  Presenter Teresa Rivera, APR, from the U.S. Department of the Interior, will provide practical tips that can be put to use immediately to protect one’s brand.

The series began Feb. 22, with a session on “Connecting with Nexters.”

Future sessions will be held:

• May 2 — New Media, New Metrics: How to Survive in the New Consumer-Driven Media World
• June 27 - Building Leadership Style
• August 15 — From Surviving to Thriving: Restoring Your Brand and Reputation in a Media-Centric World
• September 19 — ROI and Proof-of-Performance Metrics That Demonstrate Success
• November 21 — Social and Cause Marketing: Creating Value, Building Relationships

Nearly 100 area public relations professionals are members of the Mississippi Beach chapter of PRAM.  The group offers numerous networking and professional development opportunities.  Its next monthly chapter meeting will be at noon on Monday, April 7, at the Great Southern Club in downtown Gulfport. 

Tulane University’s School of Continuing Studies offers bachelor’s degrees, associate’s degrees, pre-and post-baccalaureate certificates, and the master of liberal arts degree. For information, visit the school’s Web site at http://www.scs.tulane.edu/ or call 228-388-5769.

For more information on PRAM, visit the chapter Web site at prambeach.org or call 2008 president Kristie Aylett, APR at 228-826-5650.

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